CRM is Key to Getting, Growing and Keeping Customers
Customer Relationship Management, or CRM, is the backbone of any business. That sounds like a bold statement, but it is true. Think about it: when you bought goods or services you might have done so...
View ArticleHow Does One Best Evaluate / Justify a CRM System Investment?
Most software ROI calculations are built off of two tenets: sell more or cut cost. The problem that most organizations run into is that they have no solid numbers to address either; “sell how much...
View ArticleBuyers Involving Sales People Later in New Buying Cycle
It’s true when they say “the only constant in life is change.” This applies to every aspect of business including when it comes to your sales cycle. Consumers today have virtually unlimited access to...
View ArticleDon’t Get Left Out of the Loop – Get Into the New Sales Cycle
Now more than ever, the customer has the power in their buying cycle. With a limitless supply of information and digital media platforms available to them, they are empowered to interact with companies...
View ArticleHow CRM Helps Marketers Make Sense of Big Data
The problem with business data today is that it’s big – and it’s getting bigger. According to an article on the Huffington Post by BrightEdge CEO and Founder, Jim Yu, 92% of the world’s data was...
View ArticleIs an Integrated Marketing Automation and CRM System Right for You?
Marketing Automation software serves a company's marketing department beyond what a CRM system does, and a CRM system serves sales and other departments. When integrated, Marketing Automation and CRM...
View ArticleWhy CRM Gets a Bad Reputation
A successful CRM system starts with an understanding of the processes you want to improve. Automation, such as CRM, won't fix an inefficient process. For this analysis, it is important that someone at...
View ArticleForgetting CRM Software is Like Forgetting the Turkey on Thanksgiving
Every year our phones start ringing the Monday after Thanksgiving. The message - can you help us pull together our data for getting out our holiday cards? Over the years I have come to believe that...
View ArticleDon’t Over-Communicate with Marketing Automation
Managing marketing campaigns, building templates and landing pages, tracking results, and reviewing website visits can be a bit overwhelming. With hundreds or thousands of leads to manage, how do you...
View Article13 Reasons Why You May Not Need CRM
Most everyone in marketing, sales, and customer service is aware of CRM (Customer Relationship Management). Many CEO's managers, and salespeople are reaping CRM's benefits -- increased profits, lower...
View Article10 Questions to Ask a CRM Provider
A successful CRM system starts with understanding the processes that you want it to improve. For this analysis, it is important that someone at your company looks at your business operations as a...
View Article5 Characteristics of Top Salespeople
Top-performing salespeople get more sales, cost effectively and in less time than their colleagues do. Top salespeople have five characteristics that set them apart from others. They: Set big goals...
View ArticleGet the Most Out of Your Sales Pipeline
Sales managers often neglect their sales pipeline by not effectively managing it or using it to its full potential. The end result of this is that revenues decline. An article, "How Small Changes in...
View ArticleWhen You’re Ready for CRM, Get a Solution That Fits
Your customer relationships are a vital part of your business success. Keeping track of customer details is an important part of providing long-term (and loyal) customers with what they want, when...
View ArticleHow to Be Part of the 15% of CRM Users Who Are Satisfied
When you start a CRM implementation project, you count on reaping benefits from your people using the system to its fullest potential. In order for people to adopt and use your solution, they need to...
View Article3 Ways to Get Great ROI from Dynamics CRM
Before you invest in anything, you want to know that it’s going to be worth it. CRM software is certainly no exception. Fortunately, there are a few ways to feel secure that you will get a great ROI...
View ArticleDynamics CRM and Office 365 Pack a Powerful Punch Together
We do a lot of talking about the power of Microsoft’s business management solutions, like their customer relationship management system, Dynamics CRM...
View ArticleThe Emergence of the Distributed Workforce
Business operations for many of today’s companies have spread far beyond the four walls of the ‘main office.’ Innovative strategies that leverage the latest technology have created a prolific trend...
View ArticleResellers Choose Microsoft CRM – Why You Should Care
When the 16,000 votes from over 500 resellers were counted, Microsoft Dynamics CRM was revealed to be the favorite CRM software solution in Canada, winning the eChannelNEWS’ Reseller Choice Award. Why...
View ArticleYour Customers Are Empowered, Are You?
Now more than ever, new customers are coming to you knowing a good deal about your organization and capabilities. This knowledge gives them the power to set their own expectations for you and how you...
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